At last the public can see what the fuss was all about. The extraordinary history of the Pirelli calendars began in 1963 when the Pirelli tire company created a calendar featuring pin-up models as a promotional piece to send to its top customers as a gift for the closing year. It has continued to generate publicity for its exclusivity; a huge public clamors for the calendar, but it is only available to a very privileged list of corporate customers and VIPs. (via Hennessey + Ingalls)