It's the story behind the idea that sells it:

Officials with the Benevolent Order of Bobs™ (a.k.a., “BOB”) announced today that the organization will soon file papers with the Federal Election Commission declaring that one of their group’s members will seek the office of president of the United States in 2008. According to a BOB press release, organization leaders are busy perusing membership files and interviewing potential candidates this week and, within 30 days, the group expects to announce a candidate and launch his campaign. “This country has never had a man named ‘Bob’ serve in the Oval Office,” said BOB President Robert “Bob” Smith, who asked that we refer to him simply as “Bob” during a telephone interview this morning. “We think the country is ready to vote for someone named ‘Bob’ as a sound alternative to the usual ‘lesser of two evils’ option American voters see every four years.” The “head BOB” went on to explain their selection process. “We’re looking for a man named ‘Bob’ who is qualified and willing to serve his country in the nation’s highest elected office,” Bob explained, citing the fact that there are literally tens of thousands of people who answer to the name “Bob” in this country, making the pool of potential candidates quite large. “We’re optimistic about the prospect of finding a well-qualified man named ‘Bob’ to serve as president,” he concluded, “and we look forward to sharing what we like to call “Bobtimism” with voters.” Bobtimism, he said, is “that feeling wrapped around the belief that a guy named Bob can do at least as well as any of the previous presidents have done.” (via Bob McCarty Writes™)