Once glance at the face and you find yourself thinking 'if MUJI made a watches, this is excactly what they would look like.'

The square face is a bit unconventional but executed in a fantastic way. The numbers are arranged as if they were on a round faced clock. This is the only visibly 'soft' aspect of this design. The rectangular frame and the band is clean and free of any embellishment.

The round face designs come in black and white with your choice of black or brown band.

Like Mondaine watches, the round series is based on the design of Japanese public clocks. This explains the minimal design and suberb visibility.

Best of all, both designs are Automatic (self-winding, not quartz). For any serious time piece enthusiast, this is the only 'real' kind of watch.