What time is it? Who cares what time it is... a shark's about to eat you on your South African surfing trip and it's time for you Breitling Emergency Watch's beacon thingy to save you. Press a button, help is on the way.

But don't just go pressing that darn button when you're only lightly lost (or just want to show off your rescue team to your pals), Chicken Little: the FAA will slap you with a $30K fine for false-alarm pushing.

This is a great watch for a hiker, cross country or down hill skier. It sends a beacon that helps rescuers find you in an ermergency

I am sporting my new Breittling Emergency and I totally love it. Granted and fortunately, I generally don't need an emergency distress beacon w/110 radius on a daily basis, it is still a good feeling to know I could let any plane flying overhead know exactly where I am and that I needed help asap. The breitling Emergency is designed to offer downed pilots an additional beacon in case their plane crashes. I am not a pilot but I am a mountain biker, climber, and surfer, sports which often take me to places where there are few other people around. If I ever crash hard on my bike and am off the trail in a heap, stranded climbing, or, as was the case when I surfing in Indonesia, afraid our boat was going to sink after hitting a reef @ night 100 miles off the coast of Sumatra, I would be really glad to have the extra beacon on me.

plus, the Breitling Emergency looks cool (I got it w/an orange face). Stylish enough to wear w/a suit but still sporty. Has an alarm too which is a must-have feature for me.