I had Fortunatelys sent to me and I have sent it out as a gift for everything from encouragement to Celebrations. Its pretty simple, but so personalized whoever I send it to always calls me to tell me how touched they were. You can send it out for basically anything and create your own fortunes or do as I do and let Fortunatelys create them for you. You just specify the occasion. I like it best because I send alot of online gifts and its extremely inexpensive, but everyone loves it, not to mention the cookies are to die for. I give Fortunatelys four stars and would recommend it to everyone!