Brands like this are just amazing. You've got intelligent people, making a quality product, and then basically hiding it and daring someone to find them.

In these modern times, it's the sort of thing that most people would scoff at, and write off as a couple of art school students being pretentious. But when you really get to the meat of the thing, you realize...if you don't *have* to support yourself with something, why bother playing by everyone else's rules?

The shirts and designs are great. Nothing fancy, and nothing groundbreaking. But intelligent, whimsical, and well-executed. But the idea that these folks feel no urge to make this into some kind of career, and are just interested in putting out a good and unique product...

...well frankly, that's pretty rad.