I am not lying when I say that I can't stop touching my hair after a few spritzes. It makes my hair feel like silk and my hair is so shiny. After I straighten my hair I apply it lightly and I never have to reapply even if it suggests it throughout the day for best results. It is a wonder-product and if you don't own it you must! Even if you're not straightening your hair, it works better than anything I've ever tried and recommend it to everyone.