because it's reddd!

The Holga, a lightweight super-simple plastic camera, complete with plastic lens, was developed in 1982 as a cheap, knock-a-round camera, and has since been adopted around the world as a cult favorite for its unpredictable effects, like blurred edges, other-worldly colors and light leaks. Perfect for random point-n-shoot action or intense experimentation; just get one and get shooting! This Holga includes a Color Flash Wheel with 4 colors to you're your images, if you so please.