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Yes!: 50 Scientifically Proven Ways to Be Persuasive: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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In an experiment, waiters gave candy with the restaurant bill to diners in three different ways: one piece of candy for each guest; two pieces of candy to each guest; and one piece of candy for each guest followed by walking away from the table and then turning around to give a second piece of candy to each guest. Could you guess the average increase it waiter's tips in each case? The answer (and much more) is in the book.
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Updated Aug 8, 2008
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Audio - Compact Disc, Yes!: 50 Scientifically Proven Ways to Be Persuasive
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our... more
Hardcover, Yes!: 50 Scientifically Proven Ways to Be Persuasive
Reveals how to incorporate subtle changes that can positively affect the ways in which professionals... more
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