Yes!: 50 Scientifically Proven Ways to Be Persuasive: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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In an experiment, waiters gave candy with the restaurant bill to diners in three different ways: one piece of candy for each guest; two pieces of candy to each guest; and one piece of candy for each guest followed by walking away from the table and then turning around to give a second piece of candy to each guest. Could you guess the average increase it waiter's tips in each case? The answer (and much more) is in the book.

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Updated Aug 8, 2008

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Audio - Compact Disc, Yes!: 50 Scientifically Proven Ways to Be Persuasive

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our... more

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Hardcover, Yes!: 50 Scientifically Proven Ways to Be Persuasive

Reveals how to incorporate subtle changes that can positively affect the ways in which professionals... more

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