I can't remember a flight where i didn't wish for at least one of the items in this handy kit.
details from website:
Jetfresh Kit makes flying coach feel like first class. Includes earplugs, F-1 Dental Kit, Jao lip balm, Neal Yard Travel, F-1 eye shade, In-Flight Valet, F-1 moist towelettes, Dylan's Candy breath mints, Jao moisturizer, pen and deck of cards. All packaged in F-1 micro fiber case with hanging hook.