Description

Currently at the Messe Frankfurt, Stylepark curated a show called "The Design Annual". This year's theme is "Private Identity". We, 2x4, were asked to showcase our work in one of various "special booths" on the site. Instead, we opted to adapt the theme "Private Identity" and created a pop-up t-shirt store: the t-shirt as a sort of schizophrenic proclamation of identity, somewhere between brand and person. To lend the credibility to this concept, we created a series of 500 unique shirts that go into the store, offering 500 unique identities to the avid shopper. As soon as a shirt is bought, we take a picture of that person and file it back were the shirt used to be -- the shop slowly evolves into a catalogue of 500 individuals.
"Generation Praktikum", or "Generation of eternal interns" is a fake "brand" that we invented for this purpose. It derives from a very famous German term, referring to the younger generation there, that, by loosing their job (prospects), also lost part of their identity. (via Jean Aw)

Updated Jun 19, 2007