It looks at first like just another hipster tee, but then if you take a closer look (around the back... and who wouldn't want to take a closer look?)... you get the message. "Missing Children -- Every 40 seconds, a child becomes missing or abducted in the United States. Hundreds of thousands of children are abducted by family members, strangers, or are runaways. Made in U.S.A. 100% Organic Cotton."