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Luxury Fashion Branding: Trends, Tactics, Techniques
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A recommendation by biancaparker
biancaparker's recommendation
First to recommend
Is that a sequined shoe atop a pile of money! Looks like a neat read; I would like this on my coffee table for a conversation starter and to get my creative juices flowing. plus, it doesn't look like your ordinary boring read on how to market and why things work etc etc
"This is the first book that addresses the business of luxury fashion from a strategic viewpoint. It critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modeling, and e-retail. Presented in a clear language with pictorial illustrations, Luxury Fashion Branding will make engaging reading for anyone who wishes to learn about the business of turning functional products into objects of desire."
Neat read; I would like this on my coffee table for a conversation starter and to get my creative juices flowing. plus, it doesn't look like your ordinary boring read on how to market and why things work etc etc
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Updated Dec 6, 2007
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