Okay, here's the deal. I literally have not found a shampoo I want to buy another bottle of. Ever. I've got looooong hair that I'm still trying to grow out, it's slow-growing and also dry, frizzy, course, and thick. I've colored a bunch of times, and I air-dry it, so it get's tangled really easily. Anyway, enough with the background. I need a vegan, non-animal tested shampoo that isn't a million dollars and smells marginally nice. Well, man, did I ever find it! I used the 'hydrate' shampoo and conditioner, and the shampoo smelled like awapuhi flowers and is light purple. It says to (lather, rinse) repeat on the bottle, but I used it once on my greasy, just-back-from-camping-without-a-shower hair and it's totally clean and soft. The conditioner is minty fresh and just the right consistency. It's paraben-free, and it makes me hair soft, smooth, thick, and seriously shampoo-commercial pretty. Thank you hair gods! I've finally found something I'm gonna order again.

Girl Talk Kim names hair products as one of her splurge-worth beauty items. "Pureology Shampoo and Conditioner... this stuff is insane," says Kim. "It made my hair soft and manageable and the product has never been tested on animals-- thats a plus. (via Adventures in the Stiletto Jungle)

The girls that colored my hair suggested it...and it is SO worth the price. I have very thick hair and this doesn't weight it down at all