I bought a bottle of Ed Hardy water because of the tattoo image on the logo (see! good design works) and had a good laugh while reading the notes:

This is not ordinary (and presumably oddly shaped) water, but structured water, which is magnetically activated and bombarded with infrared light to produce hexagonally shaped water molecules, which are apparently absorbed up to 4x (four!!!) times faster than normal water.

Personally I loved the tattoo, which is printed on the inside of the label so you see it thru the diffraction of the (structured) water. (via oO's very eclectic)

This is the finest water I have ever tasted it is above and beyond in quality and it is extremely georgeous... This bottle is racy and eyecatching ... After researching structured water it came to me that all waters are not equal in standards edhardywater.com is going to be my drinking water for life it is affordable, and easy to get at your favorite health foods such as wholefoods, and erewhon natural stores and soon I heard at albertsons and even bristle farms locations on top of that this water is loaded with world class rare exotic trace minerals including gold, platinum and himalayan crystals 250,000,000 million years old, it has been magnetized using quantum technology and sound this is a alkaline water which is perfect as in nature... Hats off to the edhardy family in water... and especially the formulator and production quality control of this amazing water... as they say dive in , drink up ,get wet and stay hard with edhardy water. thank you... HMC2012 researcher in natural medicines and water. (via Henry Myles)

Tattooed water. What else will they think of? (via oOo)