I bought my first bottle of Fat Bastard wine (a delicious Cabernet) a few years ago merely for the label. I kept buying it for the taste. A really and truly great wine. Even better? They took part in Breast Cancer Awareness month this past October.

from the site:
As 2008 rolls into the autumn months of September and October, it is time again to show our support for Breast Cancer Awareness. Breast cancer is the second most common cause of cancer death in women in the United States, and for the sixth year in a row- FAT bastard aims to raise awareness and spread hope, by donating 25 cents for every bottle sold up to $75,000. This donation will be used to support breast cancer research, education and screening throughout the country- helping several cancer care organizations that offer a new hope to women and their families. During the donation period, FAT bastard wines will be easy to spot on the shelf wearing the special “Live Large, Spread Hope” necker with an attached enamel pink ribbon pin to wear in show of your support.
This is a cause very close to my heart, so I encourage FAT bastard wine drinkers to support our awareness program and raise their glasses to help spread hope and work towards eradicating breast cancer forever!

Fat bastard, strange name but high quality, fruit driven and food friendly wines. (via Peter F May's)

I love their chardonnay! And only $10 a bottle at my local liquor store.