like willy wonka but without all the nightmarish chumba woombas.... those little guys are scary....

Fragrance oils are microencapsulated into microscopic porcelain balls, which are then dipped in water-based adhesive and applied by silk screen to the paper. When scratched, the balls — which number in the millions — pop and release the fragrance. (via Daily Candy)

The snozzberries smelll like snozzberries. Finally my Willy Wonka fantasy has been made a reality!

...because I was a rabid collector of scratch n sniff stickers in the 80's and because the image of people sniffing my walls entertains me to to end.