This goes into the "products with a purpose" category in my book. Surf brands have united to raise money for the Surfrider Foundation and are using their limited edition items to help with this effort. Products for both men and women include Billabong Boardshorts, DAKINE backpacks, Nixon Watch, Sunglasses by Electric, Sandal from Reef and t-shirts and sweatshirts from O'Neill. Like it says on their website, You buy, your beach wins. (via betruetoblue.com)