For the new mom, it helps keep things easily organized. All the new parents I've given it to have told me it's been a godsend to help them deal with the sleep-deprivation that comes with a newborn.
I have asked my Mom countless times, "what were my first words?", "How did I act when I was teething?"... And she can never remember. Of course that was so many years ago, and to be honest, I can't remember now what happened yesterday let alone years ago. The Baby Daze Baby Book for new parents is the PERFECT item for those Mom's, well most Mom's who want to document what happens during the first months so when we have another, we can look back and reassure ourselves that everything is okay!