This neoprene wine carrier is a much better alternative to the brown paper bag. I personally like it for the extra cushion. When I mishandle the wine, the bag helps protect. Works great for transporting white wine as well. The neoprene helps keep the wine stay cooler longer.

Keeps bottles from clinking around and breaking and preserves their temperature for longer...great for bringing wine to a party or as a gift when giving bottles of wine...also conserves paper consumption when you bring it wine shopping... (via Kristine)