When Clothes Become Fashion: Design and Innovation Systems by Ingrid Loschek

 When Clothes Become Fashion: Design and Innovation Systems by Ingrid Loschek - Photo 

When, how and why do clothes become fashion?

Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation.

This book explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point a...more


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    When, how and why do clothes become fashion? Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. This book explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion - it provides a clear theoretical framework for understanding the system of fashion.

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