I remember back in middle school when I first heard about title nine. In the wash of companies trying to out macho each other, title nine was building sports clothing for women. I ordered one of their sports bras and Have been hooked ever since, it's clear they design with women in mind. They don't have as extensive of lines as the bigger named places do, but every piece they have (and every piece I've ordered) is comfortable and usable at the same time. This bra is no exception.