Perfect for nursing moms because there are no sharp edges or hardware. I found that regular watches could cut the back of my baby's head when I was positioning her to nurse in my arms. As a nursing mother I found that time was something I had to keep track of for nursing and naps so a watch was crucial. Now that my daughter is older she can play with it without hurting herself or damaging it because it's close to indestructible. I was the hit at my mommy and me group because all the babies were mesmerized by the glow of my bright orange watch.