Bono: In Conversation with Michka Assayas
If you want to get a sense for how a highly c...more
This book is a series of conversations w/Bono, lead singer of U2 and one of the few celebrities who use their fame to improve the world. I love U2 but I read this book more as a case study in leadership, commitment, and contribution, not as a fan. If you want to get a sense for how a highly charismatic leader built a global brand and is changing the world, I recommend you read this. Great for entrepreneurs, activists, and people who want to effectively engage the world. Good for fans too ;-)
These conversations give a surprising insight in the development of Bono and U2. It's personal, clever and not objective ;-) Lovers don't always have to be. Be sure to read this book if you claim to adore U2's music.