MAQ offers the Mottainai series of bags featuring images of teary-eyed penguins, seals and polar bears, which turn the neighborhood trash heap into a friendly reminder of the fragility of our planet. A portion of the profits go to the Green Belt Movement (a grassroots environmental NGO established by Kenyan political activist, environmentalist and 2004 Nobel Peace Prize winner Wangari Maathai), which has planted millions of trees across Kenya to prevent soil erosion.