This is the perfect mascara for everyday wear, or for those of you who like a natural, but enhanced look. Keep in mind it’s not for those of you who like “Va Va Voom” lashes, because it’s not a Volumizing formula. However, I found that it gave me a very nice and natural definition to my eyes without ever clumping or smudging (note: I did notice that it took a few minutes to fully dry, so be careful when putting it on). In addition, it has all natural ingredients in it, and didn’t irritate my eyes and rinsed off very easily at night. This was perfect for my daytime and office makeup look and was light feeling and looking. I loved the smell which was very subtle and feminine. This mascara was great because it just enhanced what I already have. The major plus for me was that it didn’t feel like I was “made up”, which is what I was going for!