The thing I love most about my purse is the number of cubies it has. But now my gadgets are out numbering their homes. I need something to keep my new digital camera in, and this little sidecar looks to be a good bet. I like the look, and there's the added environmental plus of it being made from recycled tires, but the hook is what makes it super convenient. That makes finding it a snap, and means I can carry it either inside or out of my bag. Great idea.