I love these environmnt friendly reusable grocery bags. Not only do they help you live more sustainably but they also easily roll up into a ball that you can store in your purse until you check out. Very cool!

One of the newest additions to my collection ... these are really attractive. Feather light, strong (holds up to 25 lbs.), and they scrunch up into an attached stuff sack ... the stuff sack doubles as a interior pouch when the bag is in use. Fun colors with contrasting color shoulder straps. A felt pad on the strap keeps the bag on your shoulder or gives you a comfy hand hold when carried in the hand.

What does "flip & tumble" mean? When the bag is open and empty, you put it away by sliding your hand into the stuff sack pouch, scrunching the sack into the pouch, "flip" the flap over the opening and "tumble" the bag into anything -- a backpack, purse, your pocket. It's a compact ball that fits into the palm of your hand, and it's easily squashable to fit into almost any nook (or cranny).

Very, very cute and very convenient ... just know that the bags tend to be wrinkled (because they're stuffed into the sack) so the photos are not quite accurate. I think they still look great!

Another plus -- when (actually, if) the bag ever reaches the end of its useful life, you can return it to the company and they will recycle it. More cool points.

Looks like a great bag to carry in your purse. Love the colors!

Great Reuseable bag that has built in elastic pockets that allow the bag to compress into a small ball when not in use. Throw it in your bag and you'll never have to be like "damn...if only i had my reusable bag!"

Great length so it's easily tote-able on the shoulder (via designobserver.com)