Nickel believes that every man should understand the products that they use, and each product should have straight forward descriptions and product benefits. No exaggerated claims, no fuss, no gimmicks. Each product is designed to fulfill the needs of a man's skin at each moment: entertaining, sports, traveling, partying or relaxing. Each formula gives immediate results that you can see and feel. All over the world, there is a new generation of body and beauty conscious men. Today's man is looking for easy, effective products and Nickel is made for them.