Call it the "crack pad". Unless your cat is more disciplined than a Navy Seal, he/she will love this pad. Just insert the included bag of catnip, and you'll soon find your feline rolling around on it like a junkie.
My kitty loves her catnip so I have a ton of catnip filled toys around the house. What I've been missing is a catnip BED. Any cat that likes the smell of catnip will go buck wild when they see this pad (see pic for example of buck-wildness).