I've been wearing these for a few days now and they are great. I feel like they give me better support than usual flip-flops, and then there's the whole "fit" thing -- I could be hallucinating, but I'm already noticing differences in the core region. That said, I'm also an avid runner and I eat right; I was looking for toning, not weight loss. I don't think fitflops are going to help you lose 50 pounds, but as a supplement to an active lifestyle, they'll definitely help you feel better in that bikini.

The fitflops according to the U.K daily mail will " help reduce cellulite and slim and tone your thighs and get you that much closer to having longer, leaner looking legs." (via Matthew)

Love my fit flop....definitely the most comfortable flip flop I have ever had. I will have to get back to you about the other claims :)

Hard to believe, but if these live up to there hype I want a pair

tones your legs while you walk

DO but this item if you want a comfy sandal! DON'T buy it if you believe the fitness hype. A comfy shoe is always a thumbs up in my book however.

Another product I was really skeptical about ... but I LOVE these sandals. I don't even usually like thong sandals, but these are ultra comfortable. The unique footbed really makes it feel like you are walking on a sandy beach... I haven't seen a difference in my legs yet, but my feet feel great after wearing these around for a few days.

Get a workout just by walking in these flipflops. Their special design engages more of your muscles for longer period of time. They activate your gluteal, hamstring, thigh, and calf muscles. It's a great way to stay toned while doing your everyday activities.