MY FAVORITE BOOK: atmospheric, intense, beautiful. Weirdly stylish in the exact opposite manner of a book like "The Devil Wears Prada."
CAYCE POLLARD: Meet our protagonist. She's a freelance 'coolhunter' with an allergy to brand logos, hired by an enigmatic billionaire to track down the creator of a mysterious cult film being discovered in segments across the internet.
THE BACKGROUND: London, Tokyo, Moscow. Retired spies, internet subcultures, viral marketing, paranoia...So modern it feels like the future, except it's very much today.