When “design nuts” Drew Sanocki and Sina Djafar launched Edge Modern, a Web-based company dedicated to modern furnishings and bedding, their well-edited offerings quickly won the attention of modernist design devotees like Sherry Black. “I was trying to track down a specific rug for a restaurant client and I needed it in short order,” says the Wilmington, NC, interior designer, who discovered Edge Modern during her search. “After one conversation with Drew and Sina—and no luck with the rug—I trusted them to help me choose another one, which turned out to be perfect.” Now the pair are flinging open the “doors” of their cyber store to hold an ongoing design town meeting. The expanded and renamed site, www.designpublic.com, will continue to offer selections from both well-known design sources (Blu Dot, Dwell, Angela Adams) and lesser-known ones (Variegated, John Kelly Furniture). But users can also click their way into forums, photo galleries, chats with guest designers, blogs on new products and primers demystifying such subjects as thread counts. “I want the site to be as interactive as possible, one where customers can share information, opinions and resources with one another,” says Sanocki, who has been known to direct clients away from his site and to Ikea for certain products. This kind of openness may explain why Sherry Black and other designers and architects plan to keep up with the ongoing designpublic.com conversation.
Fresh. New. Design. Need I say more?
Just what I was looking for, modern designs at varying prices, perfect for my home.