It's less expensive than other retail ion dryers and works quite well!
I think this retails for like $14.99. WHAT A DEAL! Saves on electricity cause you use it so much less than yesterday's hair dryer. I happened upon it at a friends house and was shocked at how fast my hair dried. I have thick, long hair. I have the travel one which works great...so you can technically just buy the travel one and use it at home and away.