The Gum Hook is a typical coat hook - only it is made out of colorful silicone. It holds weight, but flexes and bends so as not to damage delicate fabrics. Or anyone who might accidentally bump into one.
Gum hooks were given a visually simple, practical shape for optimum hanging. Their design gives a linear, rigid impression, yet theyâre surprisingly soft to the touch. Our goal is to add some fun to products which are essential to everyday life. Instead of products of blatant, flowery form but short on substance, we strive to create products which are practical and hard working, yet playful at heart.