This is the best soap on the planet. Contrary to popular belief it's not made just for babies. It's also made for people like me who have sensitive skin and don't do well to harsh detergents and chemicals found in most soaps. It has a light buttermilk and honey fragrance that is so adorable that you'll want to use it every day. I've been using this product for the past 10 years back when they were still making it like a square block. Now it's easier to use in the new shape. Try it for yourself or introduce it to your children. No animal testing and it's all natural.