It's a flexible grid of soft spheres: reconfigurable seating. It's not cheap, but it's also not static. Think of it as buying 10 chairs instead of one. It comes in medium and large. (via ProductWiki)

Feel is a seating system designed using many soft balls.
The special links allow many different configurations, Feel could become a carpet, a lounge or a pouf.

very cute!

Our kids love this thing. I've tried it once and do admit to enjoying how it can be molded into any shape you want. Kind of like having your own customizable bed or seat.