OK, enough with the celebrity pet projects already...and I do agree. But as a Vitamin E addict, I am intrigued by this Argan Oil. With origins in Morocco, Argan Oil is rich in Vitamin E and can be used to heal and condition wherever it's needed - split ends, scars, cuticles, to name a few ideas. The best part is this is 100% organic - and comes in a recyclable glass bottle.