The upside to USB drives: easy to tote The downside to USB drives: easy to lose The itsaKey drive attaches to your keys - so you can have the portability w/o the fear of loss. (Unless you are always misplacing your keys, too!)
Although I'm not sure that I'm a fan of this style -- it looks more like a whistle to me, than a USB drive! -- I love the functionality of this. I'm a college student who has an EXTREME need for USB drives, but I always leave mine somewhere where it can't help me. This ensures that it will always be with me.