W-41 wants to bridge the gaps between our online and offline personas. They do so by offering custom T-shirts, sweatshirts and more for both men and women. Each item is imprinted with your own custom circular 'bar code'. The code can be read (with a simple app download) from most camera-phones. The idea is, when you see someone sporting a code, you whip out your camera-phone and snap a pic. Your screen will then be directed to a website (MySpace profile, Facebook, blog or personal site) of the wearer's choosing. Interesting idea, though these type of QR codes haven't really hit the states yet. Also, there is a glaring omission in the downloads - there is no code reading app for the BlackBerry.