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Word of Mouth Marketing: How Smart Companies Get People Talking
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A recommendation by Nicole
Nicole's recommendation
First to recommend
Andy Sernovitz knows his stuff and thanks to this book now I know it too.
Althought a lot of it is not "new" it is a great reminder and incredibly motivating. This past week I hit chapter 4 in the WOM book and was practically pumping my fist in the air while yelling, "Yes, exactly! This is what we need to be doing!"
ThisNext is full of interesting users with passionate voices and unique viewpoints. How do we, as a company, reach them to let them know how valued they are and give them opportunities to amplify their voice? Andy's book has given me a ton of ideas.
Be on the lookout ThisNext'ers...we got a lot in store for you.
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Updated Jul 10, 2007
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