I think this product is really great for many people, but my dry thin curly hair soaks it up and loves it. It gives me soft definition, and keeps my ends from drying out. I use it for just about anything, straightening air drying defrizzing....

I definitely think it reduces the amount of time it takes to dry my hair like the website claims, and keeps my hair soft and shiny....

I bought a sample off of their site, and loved the smell right away. it's kind of chocolatey and not too sweet, which was nice. (via facebook fan page)