Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Jonathan Salem Baskin

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A recommendation by CK

CK's recommendation

First to recommend

I was at a conference where one of the sessions was design panel discussing branding. Baskin was on the panel, I was interested in what he said and sought his book. I've only just purchased it, but it is about how little brand influences the consumers choice. (via Amazon)

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Updated Mar 22, 2009

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jonathansalembaskin on Mar 28, 2009

CK, thanks for picking up my book. Please let me know what you think of it? JSB

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