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Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Jonathan Salem Baskin
Shop for it at Amazon.com and 1 other store.
A recommendation by CK
CK's recommendation
First to recommend
I was at a conference where one of the sessions was design panel discussing branding. Baskin was on the panel, I was interested in what he said and sought his book. I've only just purchased it, but it is about how little brand influences the consumers choice. (via Amazon)
Updated Mar 22, 2009
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Comments
CK, thanks for picking up my book. Please let me know what you think of it? JSB