"Gladys Glover has just lost her modelling job when she meets filmmaker Pete Sheppard shooting a documentary in Central Park. For Pete it's love at first sight, but Gladys has her mind on other things -- like making a name for herself. Through a fluke of advertising she winds up with her name plastered over 10 billboards throughout city. Suddenly all of New York is clamoring for Gladys Glover without knowing why."

This movie is a still pertinent in a world of blogs, net celebrity and reality stars.