I know, a short iphone cable, it seems really pointless and annoying and all that. But think about, almost every time you're hooking your iPhone into your computer, it's just to sync it up real quick. This will do the trick and save the the desk clutter.
If you're like me, and tired of trying to keep your iPhone/iPod sync cable wound up because it's longer than you need it to be - this product is GENIUS! It comes in this very short size, and in a longer (22cm) size, and is available not only in "Apple White," but also in (gasp) black!