Puma's personalized shoe site interface definitely qualifies for 'tragically hip.' Called the Mongolian Shoe BBQ, one can be overwhelmed by the endless possibilities of what to create. Late in launching this feature, though definitely more creative with color options/interface than Nike or Converse. I can't wait to to get mine - after I decide which color, where, what, why... Too many options sometimes is not a good thing.

walking is good and good for you! why not do it in style?

it's so fun to create the craziest color and material combos and then look at them and think - hey - i'd buy that! (via Clark)