One of the most interesting concepts I've seen in a long time! Apparently nordic rock can be cooled in a freezer, then used to chill your drinks. It won't melt, like standard ice cubes, and they're reusable - very eco-friendly! Who's ready for a cocktail on the rocks?

these are so neet. i like how they're actual rocks and not those cheap plasticky things... the only thing that sucks is having to wash them afterwards....

The eco-friendly, reusable icecubes are made from polution free base rocks. A set comes with ten comes with a leather storage bag.

"On the rocks" gets literal with these ice cube substitutes made of stone. Tell anyone who calls you a lush that you're practicing the ultimate in preservation of natural resources. What sacrifices have they made for the environment lately?

These ice cubes never melt! no need to add water just freeze and chill :D

You know when your pour some Coca Cola over ice and then the ice melts, so pretty soon you have watery Coke in a glass? Yea, that's always bugged me. Maybe I'm neurotic but at least these will save me now. Nordic Rock Stone is mined in Swedish (pollution free rock, fyi) and freezes in about an hour. Then, they'll keep your drink cool for a long time without watering it down. And they're reusable! You need about 3 cubes per drink for lasting coldness - the pack comes with 10 and a nice leather case to keep them in when not in use.

Go green with these reusable rock beverage coolers. They're made from pollution free rock using eco-friendly processes. Just throw them in the freezer for an hour; they gradually and evenly cool down your drinks.

Now you can literally order your drinks "on the rocks".

These are "pollution-free base rocks" that are reusable. Stick them in the freezer for a couple of hours, place them in your drink, wipe clean between uses. It's a great idea that I had no idea could actually be done.