Once I'm getting over the "organic" tag on the YWATER website (how do you make organic water?!?) I'm absolutely getting some bottles just because of their shapes, and the special connectors that transforms them into a construction toy.

the Y bottle, which was designed by Yves Behar comes in 4 flavors, for brain, muscle, bone, and the immune system. (via notcot)

:)

Water + toy= a perfect marketing hook!

As a mom, the concept of vitamin water for kids only half sells me on Y Water (although a low calorie, organic and vitamin enriched drink is fine), but the packaging means I'll definitely try these out. These spiffy containers are such a cool shape. They beg to be bounced, rolled, and otherwise played with-- and the product designers have done one better-- they'll soon be offering Y connectors to link bottles together into a building toy. If they taste as good as they look they're sure to be a hit.

Interesting packaging. I would get to try and give to my kid to play with!

Y not? Who doesn't want a toy and water at the same time!?!
My local drugstore is set to carry these in about a week. The manager gave me one of the samples they have for the workers and not bad at all.
This is targeted at kids but I think will probably have more adult and young adult drinkers.
The organic part is not for the actual water but for the other ingredients.
One 9 fl oz bottle has 40 calories and 10 g of sugar. Not that bad when compared to giving your kids many popular juice boxes.