There's no mass market for beverages, but instead millions of individuals, each with their own unique functional needs, taste and consistency preferences. Vessel is a concept for the ultimate in personalized beverages. It's Your Drink. It's exactly what the name implies: a system for you to create a drink that's yours and yours alone by combining flavors and ingredients. It frees you from the tyranny of lowest common denominator marketing that produces the same products year after year without ever really innovating. (via thegreenergrass.org)