These cushion/pillows are called "dÂ°light Huggables" with an "innovative combination of ambient lighting and comforting cushion." I'm not sure why a pillow needs to give off light, but hey, maybe this is the design of the future!
A soft and fuzzy pillow with silicone LEDs inside that light up and leave a happy glow on your face. People just love these pillows - holding a glowing pillow is like snuggling with the sun all day. A great decorative piece for parties and the like!